Your completion rate and quality of responses will be affected by a range of variables. Here are some questions to consider to help you maximise the number of people completing forms correctly.
If a person believes that the value gained from completing a form is greater than their personal cost of completing it, they are more likely to respond.
This article aims to give you some helpful tips to maximise the effect of your forms and surveys.
Asking yourself the following questions when designing your forms can help in ensuring that you maximise your results.
Why should people complete this form?
Forms should have a clear purpose, for both the people designing and completing them. Knowing what information you need to gather will help you to structure your questions effectively. Sharing that with respondents will increase the likelihood of them completing it as well.
How easy is it for your people to complete the form?
Do as much as you can to minimise the cognitive load associated with your form. The harder respondents must think about a form, the less likely they are to complete it.
Do your people feel comfortable completing this form?
The more you can help your people to feel safe and comfortable with a form, the more likely they are to complete it. At the start of the form it’s good to outline how respondents’ information will be used.
Ask the right questions
The type and wording of the questions you use will affect the information you gather. By asking the most appropriate questions, the quality of your data will be maximised.
For help and more information about effective form design, speak to your Customer Success Manager. In addition, a Form Design Masterclass is also run frequently throughout the year by the Customer Success Team. Please contact your CSM if you are interested in attending.
Designing a GREAT form can be tricky business! If you want any more assistance, contact your friendly Customer Success Team.